24 Hours - Design Days: Snobbish Design Is Dead—Long Live Social Design!

August 10, 2025

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Excerpt: 

Swiss wood is all the rage

But since there’s more to life than just work, the designer has also created a swimwear collection for women who have undergone a mastectomy. In a casual, understated way—through small, subtle touches—the design incorporates these considerations right from the start. That wasn’t necessarily the case before. 


Michaël Martins ofatelier M12 a sneak peek at a new collection of Swiss wooden furniture.
Photo: Julie Masson

The use of local materials in design represents a significant evolution in the industry’s ethical and sustainable approach. It’s not necessarily common knowledge, but Switzerland is rich in timber. It’s generally underutilized because processing it is less expensive in neighboring countries. Never mind, Fabien Roy has decided to work with solid spruce from the beautiful and majestic Risoux Forest in the Vaud Jura. Simply named Risoux, his brand prioritizes local collaborations, in this case with the Roth carpentry shop in Baulmes. Inspired by rural architecture, the Mazel collection consists of a table, a bench, and a stool with a no-frills design. 

Olivier Veuthey, from Geneva, is working on his "Live Slowly" armchair.
Photo: DR

To encourage the use of local raw materials—such as wool—Lignum, the umbrella organization representing professionals in the Swiss wood industry, is working to promote the use of Swiss wood in order to avoid importing wood from European forests. “TheM12 workshop is offering a sneak peek at a new collection of Swiss wood furniture, as is the Geneva-based designer Olivier Veuthey, who handcrafts this magnificent Swiss oak armchair called ‘Live Slowly’,” says Patricia Lunghi enthusiastically about the 2025 edition. 

The "Live Slowly" Swiss oak armchair by Geneva-based designer Olivier Veuthey.
Photo:
DR



Within the intricacies of its ecosystem, Swiss design is increasingly centered around small “capsule” collections, the result of collaborations between major brands and independent designers. This is the case with Micasa, which, following its highly successful collection with the Zurich-based brand Sula, is giving about fifteenECALstudents free rein this year to create a collection that will go on sale in late August 2025. “There will be about thirty pieces in total, which will be presented in a stunning installation. I haven’t seen them yet, but I know there will be lots of colors—it’s going to be cheerful,” says the design expert.

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